40% of YouTube Viewers Are NOT Who You Think!

If you're over forty, this is why you need a YouTube channel. Seriously, did you know that over forty percent of YouTube's demographic is over thirty five years old? Yeah, many people think YouTube's just for young people. Who wants to watch forty something in my case of fifty something, do a YouTube video. And let's also be real, who wants to listen to a twenty two year old tell you how to do life when you've already lived a lifetime. I'm Jeff Adams. I've been broadcasting for over twenty five years, from radio, live, streaming, podcasting, the TV. I've done it all. I've worn a lot of hats in my lifetime, and so on this channel, the Jeff Adams Show. I started this channel as it was a talk show that I started back in two thousand and two, and it morphed into different things, conservative talk radio, it turned into a shorts channel, and as of recently, this few months ago, I monetized this channel. After having this channel in existence for over eleven years, finally monetized it. And it's not what you think how I monetized it. It's basically something that would completely blow your mind. And this is why I'm having this conversation because I'm trying to figure out what should I do with this channel. I have multiple channels that I have, but this one I monetized it without hardly even trying to monetize it. It wasn't with video, it was with audio, yes, audio. I took the format of my old political talk show formula. And I watched. I watched some trends that were happening on my channel, basically in the conservative Christian space about a TV discord of a ministry that a big TV ministry, and I took and I started taking my takes on it, my comment of how I wanted to look at it from my point of view, my point of view at the outside looking in, without trashing anybody, just trying to present the facts, and lo and behold. Within probably twenty four hours, the video went viral, and it went viral. Yeah, I've done videos that did three point five million views, but hear me out. I saw something there and I was like, wait a minute, that was just with audio. People were just watching a thumbnail that had audio and listening and clicking this video and listening to what I had to say. Because the watch time was out the roof. It monetized this channel. So then I said I did a couple more and little by little with that same trend of me talking about the same story things followed seventy thousand views, sixty thousand views. It was incredible, but it was without video. So I'm thinking, what should I do with the Jeff Adams show in this channel. I'm encouraging you today is basically I've spent a live time helping other people grow their content out and helping them and I've always considered these channels to be my creative outlet, and I've been I was watching one I don't want to say young fellow. He's probably in his forties, maybe late forties. I'm age fifty two, and it was pretty interesting in what he had to say. He went through his YouTube journey for a year and showed his progress and how he got monetized. Now, the reality of it is everybody goes everybody wants to get their channels monetized, but there's more to it than meets the eye. You've got to think output and your credibility of if you're doing a talk show, of the prep that goes into it, or if you're creating a script, the time and energy that goes into these things. I literally I could tell you, and I kid you not like people say, how can we ever done with your channel? Because I'm just one person. But I could literally take a channel and monetize a channel within a year and make it somewhat profitable. But it's all about the output, and I don't have the output capacity. Because this is why I'm joining this video because I'm fifty two years old and guess what, this channel's monetized. So I'm going to try to figure out ways how I can make revenue with this channel without going insane and overthinking my creative process, making videos simple and for me to just do a couple edits and just get them uploaded. And see how those do. Also maybe continue to do the shorts and the humorous content as well along with this educational type of videos of just really encouraging you. If you wanted to start a YouTube channel, how come you haven't, Well that's what I can help with. You might look at my channel, go what can you help me with? I have been actively behind the scenes with someone some huge YouTube channels all the way from six million subscribers all the way down to the lowest of one point five million subscribers that are all monetizing making money. The one common occurrence that happens with all these channels is consistency. And yes, I can run a schedu for other people. When it comes to myself and creating content, I seem to be lacking on that. But I will tell you I started another channel two years ago when I moved back to Florida from Texas, and it was just like a It was a recovery channel of being a creative and just being lost for so many years and trying to find my way through divorce and overdrinking and other addictions that I had to overcome in my life. And it took two years, and probably the last three months, it's grown crazy. The subscribers that went up to two thousand, it's almost at the four thousand subscriber mark and it's but yet it's not monetized, which is crazy to me. I have this channel over here that's monetized, and I have all this growth on this other channel, so the watch time is down. I think I need a couple more one hundred hours or so to get that channel monetized. But this channel's monetized, and it was monetized in a unique fashion. Like I said before, it was done with audio, which is mind blowing. But there are secrets and how to gain traction your seo, your titles, and your descriptions of how you do this. I listen, I get fed all these guys twenty four to seven, like, this is how you do it, This is how you do it, and everybody has a secret form in how to do it all. I can tell you something that's worked for me. If your news are political or you're podcasting, the setting trends are finding what's working on YouTube from a news story's standpoint and follow that lead. So if you see someone else's channel that has they're covering the store. Let's just say Donald Trump goes to a baseball game, right, and you saw that one video is performing really high. Take that same formula what they talked about. Cover it, but give your point of view, find the common keywords the title and description as well, and make it your own and just follow that and bring your take to it. Typically, if you start getting reaction and your video pops up and you're performing along with that other high performing video, YouTube's going to take it. The algor is going to take it. And people are interacting, they're commenting. Make sure it's controversial enough too, because if people are not commenting on your video and they're liking it as well. So controversy, as much as I hate it, works on YouTube. People like there's some odd reason I'm a Christian, so it seems. And it's sad to say a lot of Christians sometimes they get on here and they like the cast stones. They see someone fall and they want to immediately start throwing stones. It's the worst I've seen the church tear each other down based on people's moral failures. But those videos perform well. Do I like it? No? I don't like it. I'm not encouraging you to do that by any means. But that's typically any kind of video that's on here. There's just people commenting, liking any kind of controversy or comments. Links that type of things. Links down below. How do you help my YouTube channel? Anything like that. Engagement is important on YouTube, and it's something I've been lacking on my other channel. I just don't really make videos to make people want to engage into what I'm saying because it's more of just me. It's like a online diary and it's just for me. Typically that's what I set out to do, but now it's gaining traction and still it's still lacking in the comments. So there's a lot of tweaking that I have to figure out. And no one has a secret formula. I think the only one that really does is like the only one that can really put a feather and Stapp is mister Beast and everybody uses him, but he is just a rare individual and a lot of people are never going to get. To that status of where he's at. Plus now he has hundreds, within hundreds of people, maybe thousands of people that work for him now. So you've got to put everything perspective on what works for you on your channel and how are you going to engage people? How are you going to communicate the people. So I'm talking to the forty ugh demographic. If you wanted to start a YouTube channel, this is a way you can do it. Just start. Don't look to all these secret formas on YouTube people saying, hey, but you got to do it this way to get here and here. Yeah, there's some basic grounds that you can educate yourself on, But if you're basing your personality and what you do based on someone else's brand or how they are telling you how to do videos, you are going to fail your period. You've got to be yourself and bring what to you bring to the table. Now, there's some basic knowledge too with SEO. Titles and descriptions of thumbnails are very important. I'm like, I've been doing this a long time, and I think with my thumbnail game, I'm batten probably forty nine percent out of one hundred, and that's not too high. So there's always ways you can improve how you're performing. But if you just sit there, you're not going to have it perfected. You just got to throw things out. Sometimes you're gonna fall flat on your face. It's not gonna be perfect, but sometimes the perfect storm happens. And I never thought in a million years that an audio clip of my take with just a thumbnail and a picture of talking about day Star TV would go viral. And the crazy thing about that video too, like it's so important that you use things in post production if you're editing, like copyrighted music, Like I had something that I think I used off of Canva and YouTube flagged me on it that I couldn't monetize that video and it's royalty free, but then it still does not allowing me to monetize the video, which is crazy to me. So make sure that you have the basic knowledge that you need. YouTube has a whole services in their YouTube studio that you can grab audio. Best take starting off you need audio is go to their library and basically use their audio. Period You're not going to run in any flags. I know there's third party sites that you can purchase, but even with that, I've still gotten flagged. There's no perfect third party platform because I use something two years ago when they just blocked my content after I paid to use the song. So just stay within the means of YouTube. But what YouTube requires for audio and don't go away from that. And I'm saying this from a basic level to a mid level content creator. Obviously you're working for studios, you're gonna have a little bit more pool, you're gonna have people in that department that can stay on top of that stuff. But man, audio copyrighted flags will get your channel in trouble big time. And also another protocol that I recommend using. And I will say this from experience of working with someone that got in trouble with YouTube a lot. I don't want to mention his name, but he's on the far right of things and he got flagged the band all the time. Something that you. Need to watch and educate yourself is to the terms and policies of YouTube. They can change your terms and policy without notifying you. You have your ears to the ground of what's going on. What they change, what you can and can't talk about because people say I didn't talk about anything. If you talk about certain things and you say certain things, you can be penalized for that, and they can remove your video and even take away your channel without even notice. They don't have to tell anything. So read the fine print. It's very important. Most successful people stay in the middle of YouTube, and they're very successful. If you go extreme rights to politics or extreme left of politics, you might get in some trouble the things that you're saying. Even with Christianity, I've seen people lose their channels based on things that they were saying and believe. So make sure that you are reading the fine print or you're going to set yourself up for failure on your journey creating YouTube videos. Now, if you like this, I know it's not comedy, it's not what I normally do. I've just I've been stacked on this channel. I haven't done too much for this on this channel. But hopefully I can do more videos like this and help you along the way and bring what I like to do, talk about current events, do comedy and things of that nature as well. But thank you so much. If you knew to me, hit that subscribe button down below, hit some comments, if you've got questions, and if you also want a consulting lesson for me, listen. I have a huge background. I've sold, I've worked with I come from the entertainment industry. I've sold millions of records worldwide and worked with the artists to do I've been on some of the biggest TV and podcast ever in the existence of YouTube. I'm telling you, I'm not making. This stuff up. It's real. I have the receipts. So if you want help down below, click comment down below, maybe we can set up a session and we can go through and I can go through your YouTube channel and just maybe guide you help you with the creative content that you might need. I listen. I have a whole studio. It's probably two blocks from here. I never go in there, which is sad because I put so much time and energy over the years. I used to do the Jeff Adams show at that studio or with the equipment, the addresses moved, but all everything, it's a beautiful it's a beautiful setup. I never use it. And here's why. And that's what everybody thinks. Everybody think they need to have the big cameras, they need to have the big lights. You don't need that to get started on YouTube. Trust me when I tell you there's talking head videos that are going viral and it's just someone being transparent and talking into their webcam or their iPhone or whatever you have. You can start from there, but they're talking directly to you, the person watching this, and they're just receiving the information that you're giving them. So you don't have to go high tech and go I need to get this, and people just get it overboard. They buy the expensive cameras, get DSLR cameras, which are fantastic cameras. But if you don't know how to use a camera, don't go and buy that camera because it's gonna create turbulence. You're gonna get frustrated. If you don't know cameras, you don't know settings, it's just gonna, it's gonna, it's gonna hinder your creative process. So if you like more of these videos comming down below, hit subscribe and I'll check you next time here on the Jeff Adams Show Channel. I never thought I'd be doing an educational video with the Jeff Adams Show Channel, but here I go. See you soon